We have built a team of business delivery, customer success and software developers that are closely aligned to our customers, and the agriculture and mining industries. Together we share a passion for innovation and pushing these industries further.
Chief Executive Officer
Anthony is a highly respected business and advisory professional with extensive cross-functional experience within agriculture, resources, government and telecommunications sectors. He is experienced in client services, business and product strategy, product management, project management, process improvement and executive level leadership.
Wayne has a broad experience working in agriculture for over 40 years. Born and bred in rural WA, Wayne has worked in small business and larger agricultural organisations in a number of different roles. Wayne has had a passion throughout his career in technology, and the opportunity to build Decipher as a new software as a service business to help growers in their operations, is incredibly rewarding.
Brooke has a strong background in finance, sales and marketing, and brings strategic, negotiation and analytical skills to the Decipher team. Along with agriculture, she has experience in FMCG and manufacturing industries.
Technical Delivery Manager
Matt has been with Wesfarmers for more than 10 years in various IT and business project management and analysis roles, including the last four years working on Decipher’s award winning imagery technology. Matt leads a team of developers and designers to deliver Decipher’s features in an intuitive package based on the latest technology.
Rod has over 35 years’ experience in multiple agricultural sectors on the East Coast of Australia. Having been involved in roles from field based to national sales and marketing roles, Rod brings years of knowledge, skills and strong relationships to the Decipher team as he delivers the service to farmers and agronomists.
Technical Product Manager
Frank has over 20 years of experience in the development and application of agricultural technologies that enable farmers, agronomists, land managers and researchers to improve the efficiency of their operations. Having grown up on a farm and maintained continuous first-hand involvement with farming operations, Frank has a deep understanding of the everyday challenges that farmers face.
Technical Product Manager
Zoe specialises in creating and delivering enterprise based software products for large organisations, predominantly in the resources sector, but also within agriculture, government and construction industries. She has worked extensively in the software space and has held a number of roles across marketing, client services and support, environmental consulting and product management.
Suzanne has been with Wesfarmers for more than 15 years and has a passion for creating and managing brands that solve problems and add value. Decipher is ever evolving and she enjoys being involved in building the product experience to help farmers and agriculture service providers transform the way they manage nutrition.
Ronan’s expertise sits in Marketing but he has vast experience in sales, design, 3 of his own start-ups and product development, where he has helped build and expand companies in the technology, workforce, real-estate, property and service industries.