Wesfarmers owned Decipher to integrate Pointerra Technology

Decipher software as a service
Agriculture / Company News

Wesfarmers owned Decipher to integrate Pointerra Technology


  • Decipher is part of the Industrials Division of Wesfarmers (ASX:WES)
  • Pointerra is working with Decipher to embed its 3D data technology into the Decipher SaaS solution.
  • Decipher has licensed Pointerra’s unique 3D data technology to unlock large data sets and derive unique insights for its Agricultural, Waste and Mining sector customers.


Pointerra Limited (ASX:3DP) (“Pointerra”) is pleased to advise that it has entered into an agreement with Decipher.

Decipher has evolved as a start-up within the Wesfarmers Group, but has grown to now deliver award winning cloud solutions in over 60 countries to enable those managing the earth’s resources to be more sustainable and profitable.

Lessons from this agricultural background are being transferred to the mining and waste industries in order to improve and encourage progressive mine and land rehabilitation and decrease illegal waste dumping through our industry leading and awarding winning Decipher technology.

Decipher is seeking to unlock valuable data and insight from its SaaS solution for mining rehabilitation, agricultural soil & land management, and waste landfill levy monitoring through 3D visualisation and automated condition monitoring.  As part of this strategy, Decipher has agreed to licence Pointerra’s unique 3D geospatial technology and the parties are currently working together to integrate Pointerra’s technology into DecipherAg, DecipherGreen and DecipherWaste.

In commenting on the Agreement, Pointerra’s Managing Director, Ian Olson said “We are delighted to be working with the Decipher team to add additional capability to their impressive solution.  Pointerra’s 3D data technology continues to find new ways to support organisations solve digital asset management problems across the globe.”

Decipher’s CEO Anthony Walker commented

The Decipher solution continues to evolve in the marketplace, and is being used in over 60 countries. As the demand for data insights grows, we need to access cutting edge services and technology to integrate into our platform; Pointerra’s solution offers us a key 3D aspect to our solution and we are very excited about how this will be leveraged within the platform so we can create more value for our customers, and continue to grow our business in new sectors and in new countries”.


About Pointerra:  Pointerra is an Australian company focussed on the development and commercialisation of its unique 3D geospatial data technology.  Pointerra’s technology has solved an entrenched problem in the 3D geospatial sector and allows very large 3D datasets to be viewed by users without the need for high performance computing.  The 3D datasets are processed and stored in the cloud for instant, on demand user access: anytime, anywhere, on any device.  Pointerra’s vision is to create a global marketplace for 3D data, saving users time and money and creating a 3D data access revolution.

About Decipher:   Decipher is an Australia company focused on transforming the way in which growers and agriculture service providers manage nutrition and information about their land, and, it is focused on taking an integrated approach to mine rehabilitation, certification, relinquishment and compliance. Decipher’s vision is to accelerate the responsible, sustainable and productive management of the earth’s resources to meet the needs of a modern consumer. Cutting edge Software as a Solution (SaaS) and Platform as a Service (PaaS) solutions ensure remotely sensed and remotely captured data is validated, integrated and visualised to provide meaningful insights to customers


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