“When I grow up I want to be a farmer”
Sam Johnston & Jim Honner have one goal – to showcase where Aussie food and fibre comes from, who makes it and how it’s made.
They do this one photograph at a time, using the power of social media to spread their message and have close to 60,000 followers on Instagram and more than 30,000 on Facebook. All in an attempt to help bridge the gap between producer and consumer, city and bush.
After great success earlier in the year with their well-received ‘Phone A Farmer Day’ initiative the pair are at it again, this time with the likes of a social media photo competition that is aimed at putting the spotlight on the younger generations, and Australia’s future farmers.
The #WhenIGrowUpIWantToBeAFarmer campaign is aimed at exactly that – recognising how important these young boys and girls are for the future of the Australian agricultural industry whilst also acknowledging the level of passion these youngsters have for the sector. The concept of the campaign came from someone who knows the saying all too well, Thank A Farmer Co-Founder, Sam Johnston.
Sam grew up on a mixed farming property called ‘Merriment’, roughly 50km west of Forbes in Central West NSW. He attributes his passion for the sector to his rural upbringing and explains that his earliest childhood memories are from that farm, helping his Dad. Sam said, “as far back as I can remember, I always wanted to be a farmer. I always wanted to follow in my Dad’s footsteps and one day be just like him. It just gave me so much enjoyment and satisfaction working on our farm, and I loved seeing raw inputs be progressively shaped into a marketable product”.
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